I found this technology a few years ago, while I was Director of Production at Hispanic Communications Network. I was searching for tools to improve productivity and I came across Mindmeister. I was immediately drawn to it because the platform behaves in a very organic way; the same way ideas behave before they evolve into brands, projects, contracts, timelines and deliverables. We started using Mindmeister for brainstorming and developing creative concepts. It was great to be able to collaborate live with other users, present our content ideas in the big screen of our conference room and see everybody's ideas evolve in front of our eyes.
I started using Mindmeister for everything... every plan... every idea...every project.